For the German version please click here
2022
Virtual reality (VR), which is based on three fundamental principles, namely immersion, interaction and user involvement, is seen as having great a potential in language learning. This paper presents the experience of developing VR sequences in language teaching in the ‹Around the world in 5 days› project. The analysis presented here draws on the sociological perspective of ‹Science and Technology Studies› (STS) to take a critical look at human-machine interaction. Each phase of the project, from the development of lesson planning and VR sequences to usertesting and classroom use, was documented and scientifically monitored. The article first gives an overview of approaches to VRLEs in terms of ‹immersion› and ‹presence›, presents the main findings made from theoretical conception to technical implementation.
2017
Augmented and Mixed Reality for Marketing, Media and Public Relations
Augmented and Mixed Reality merge real and digital worlds into an interactive and immersive experience. Whether information or entertainment – the new technologies are changing the way we interact with content. For companies and agencies, fascinating application possibilities arise on smartphones, tablets or with AR and MR glasses. Learn how it works and how AR and MR can be used. Numerous best practice examples and live demos are available directly from the book. Ten milestones of app development help with the practical implementation of AR and MR projects.
The book is aimed at agencies and students as well as decision-makers in marketing, media and communications who would like to learn more about augmented and mixed reality and their successful use.
2015
Praxishandbuch Augmented Reality
The potential of AR is still far from being exploited in marketing, media and communications. The reason: In the past, people mainly talked about the technical aspects, but not about the many possible applications. Learn about these with this book and be surprised by the benefits AR can bring to you and your company.