My passion: digital transformation, innovative business models and immersive technologies
As part of my teaching and research activities at the University of Applied Science of the Grisons (Switzerland), I am particularly interested in the topics of «Digital Business» and «XR» (Augmented, Mixed and Virtual Reality). My most recent research project is «In 5 days around the world» – the first VR-English course of Switzerland which we designed for Migros Clubschools.
I also share my expertise during workshops and I write about digital technologies and trends, new forms of storytelling and context marketing for various publications.
There is more than one reality
I am into Augmented, Mixed and Virtual Reality for almost 10 years now. At that time the technologies were still largely unknown and hardly anyone was aware of their potential. That was the reason why I decided to publish a practical handbook for AR – together with my co-author Dirk Schart. We recently published a second expanded edition: «Augmentend and Mixed Reality for Marketing, Media and Public Relations». Our credo: You only understand AR/MR if you explore and experience the magic of it yourself.
Getting in touch
Do you have any questions or suggestions? Do you need support in projects or do you have exciting (research) ideas and topics for student internships and bachelor theses? Would you like to book me for a workshop or an editorial commission? Then I am looking forward to hearing from you!